You’ve probably noticed a lot of photos of celebrities wearing red clown noses by now. It’s all part of a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh.
Why is it now gaining popularity?
Simply put Social media rules modern marketing schemes. NBC and Twitter have helped the day take off in the United States. It serves a two-fold purpose for NBC Brand networks. It adds an opportunity to raise awareness for the childhood poverty social campaign and also helps build NBC’s Brand. “Live events are really, really important to this company. And this is one of those times when you get to do something that is great entertainment but also really stands for something.” Said Paul Telegdy of NBC.
When did it start in the USA?
The inaugural Red Nose Day was held in the US on May 21st, 2015. People across the country came together to have fun and raise funds and awareness. The day’s events culminated in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars.
How much money has it raised and where can I donate?
According to the Red Nose Day website, it’s raised more than £78 million (about $122 million at current exchange rates).
You can donate at : https://rednoseday.org/donate-splash
Who’s participating?
Outside of the hundreds of celebrities that you see online there are many large corporate companies that are involved. ReedTMS is one of many companies and charities that has taken up the cause to help raise awareness to end childhood poverty. The charities involved include Boys & Girls Clubs of America, the Children’s Health Fund , Feeding America, the National Council of La Raza and the United Way are also involved.
